Up next

Building a restaurant chain in Nigeria: The story of Toasties

Building a restaurant chain in Nigeria: The story of Toasties

Eka Obaigbena

Our new book, How we made it in Africa II: Real stories of entrepreneurs turning opportunity into profit, is available here. The book was recently shortlisted for the Business Council for Africa (BCA) African Business Book of the Year Awards 2026.

Interview with Eka Obaigbena
FOUNDER, TOASTIES

Lives in: Lagos, Nigeria

Eka Obaigbena noticed a gap in Nigeria’s restaurant market for fast-casual chains – such as Chipotle, Shake Shack, and Pret a Manger – she had grown accustomed to while living abroad. To fill it, she launched Toasties, which offers sandwiches, salads and other items that blend local ingredients with international flavour profiles. How we made it in Africa editor-in-chief Jaco Maritz spoke to her about leaving Michelin-starred kitchens overseas to build the business in Lagos.

Topics discussed during the interview include:

  • The differences between operating a restaurant in Nigeria and the West

  • Stepping into the spotlight as an introverted founder

  • Navigating loneliness in the early days

  • How Lagos’ dining culture has evolved

  • What she would do differently if starting the business again

Subscribe to How we made it in Africa to keep reading this post and get 7 days of free access to the full post archives.

Powered by
3D Issue