SA’s leader in ticketless parking, admyt, has acquired the mall-engagement platform, SHôPING, from Attacq Limited.

With newly appointed CEO, Jacquilene de Vries at the helm, SHôPING will be rebranded to mallpass with its functionality expanded to add more value to shoppers, retailers, and landlords. mallpass will be a mobile-first platform offering features including digital vouchering, loyalty, navigation, and personalised shopping experiences to malls across the country.

The acquisition and growth strategy is supported by REdimension Capital, a leading proptech-focused fund, and Lynton Peters, former CEO and Co-Founder of OneCart.

“This acquisition is a natural extension of admyt’s mission to simplify and enhance the way people interact with real-world spaces. mallpass will offer its users a unified retail journey, from parking to purchase. We’re incredibly excited about the road ahead and the value we can unlock for landlords, retailers, and most importantly, shoppers,” comments CEO of admyt, Kfir Rusin.

“We are excited to see SHôPING gain a new lease on life under admyt’s umbrella. The platform has always held significant potential, and with a renewed strategy and a focus on scale, we believe it will thrive as mallpass and deliver real value to the markett,” says Attacq’s spokesperson, Asset and Property Management Executive, Michael Clampett.

“We’re particularly pleased that Mall of Africa will continue to serve as the test bed for the product. It has proven to be an ideal environment for innovation, and we look forward to seeing the technology scale across other major malls in the country.”