Rainmaker Marketing has officially partnered with Hirsch’s Homestores to launch a new initiative aimed at residential developments.

The collaboration marks a first for the property marketing space, offering exclusive Hirsch’s vouchers for buyers of properties in selected Rainmaker-marketed developments.

“The partnership will allow homeowners to personalise and equip their new spaces with essentials that suit their lifestyles and budgets,” says Stefan Botha, Director of Rainmaker Marketing.

From kitchen appliances to TVs, vacuums to washing machines, buyers can choose what they need, when they need it, across Hirsch’s expansive national network.

“For many buyers, especially those stepping into the property market for the first time, setting up a home can be financially overwhelming. This voucher creates breathing room, helping to bridge the gap between buying a property and creating a home. We’re proud to partner with Hirsch to offer something that’s not just valuable, but meaningful,” notes Botha.

“We love supporting our clients in creating spaces that truly reflect their needs and lifestyle, and assisting them in choosing the right product for their home. We’re proud to be part of this new chapter in property marketing — one that prioritises the buyer and aims to shake things up on a long-term basis through multiple developments, rather than just one ad hoc project,” comments Margaret Hirsch, Executive Director and Co-Founder of Hirsch.

For property developers, the value proposition is equally compelling. By including a Hirsch’s voucher as part of the overall offering, developers gain a fresh marketing edge — a lifestyle-centric differentiator that can help drive sales, fast-track decisions, and attract a wider pool of motivated buyers.

The partnership will officially launch with Solara Salta within the Sibaya Coastal Precinct, developed by Devmco Group. While the partnership launches in KwaZulu-Natal, its vision is national. With both Rainmaker and Hirsch operating across South Africa, the initiative is designed to scale into other provinces, bringing its benefits to more developers and more buyers across the country and even abroad.