If you are one of the many families or investors in Gauteng considering a move to the coast, all signs are pointing to Salt Rock where at the heart of this sought-after node lies Salt Rock City, the North Coast’s most exciting new development offering the perfect blend of lifestyle and long-term value in a beautifully integrated coastal precinct.

A thriving coastal node with unmatched growth potential

Centrally positioned within Salt Rock, this family-focused estate is setting new benchmarks for estate living in one of South Africa’s fastest-growing residential regions. On launch day alone, Salt Rock City developed by Devmco Group, reached an extraordinary 75% sales uptake, making it the most successful residential launch in the region to date. This level of demand speaks volumes – not only about the development itself but about the shifting desires of homebuyers and investors who are increasingly prioritising lifestyle, security and convenience.

Master-planned for modern living and future growth

Salt Rock is no longer the quiet seaside village it once was. Since 2011, this node has experienced a 208% growth in its adult population and an astonishing 600% increase in household income – according to the latest Rainmaker Marketing Property Market Report. This demographic shift has firmly positioned Salt Rock as a property hotspot where the charm of coastal living meets the infrastructure and accessibility of urban life. Salt Rock City taps into this momentum with a carefully curated master plan designed to support families, working professionals and investors alike.

With a mix of modern, open-plan apartments at The Terrace and freestanding homes with no transfer duty, buyers are presented with a variety of options that cater to different life stages and needs. These homes offer private gardens, contemporary interiors, and a seamless indoor-outdoor flow that embraces the subtropical climate of the KZN region. Every detail of the estate has been considered to ensure convenience and quality – from high-end finishes to a secure, family-oriented layout.

Prime location with easy access to everything you need

Importantly, Salt Rock City offers what very few developments can: a truly walkable lifestyle. Residents are just steps away from the operational Salt Rock City Shopping Centre and Curro Salt Rock School. The estate is also ideally located just 15 minutes from King Shaka International Airport, with easy access to key routes connecting Durban, Umhlanga, and Ballito. This level of connectivity adds to the estate’s appeal for those commuting for business or travelling frequently.

Building a connected, family-centric community

There is also a focus on building a well-connected community at Salt Rock City. Plans for a vibrant clubhouse are well underway, which will serve as a social heart of the estate. This hub will include family-friendly facilities like a swimming pool, children’s play area, padel courts, and dedicated braai pods – creating spaces where neighbours can meet, families can connect, and children can grow up in a safe, active environment.

Your dream home, your way

For those seeking a more personalised approach to coastal living, Salt Rock City also offers the flexibility of freehold land ownership within the estate. With land priced from R950 000, free standing homes from R3.5 million (including land), and stand sizes ranging from 470m² to 2 300m², buyers have the unique opportunity to appoint their own professional team and contractor to design and build their dream home – all within the estate’s carefully curated architectural guidelines.

The sloped sites will be platformed by the developer, allowing for both single-storey and split-level homes, many of which offer spectacular views of the sea, forest, or wetlands. It’s your chance to craft a home that’s truly yours, right in the heart of this vibrant coastal precinct.

To find out more or to register your interest, call the Salt Rock City team on 087 474 2990, email info@saltrockcity.co.za , or visit saltrockcity.co.za today.